This is the brazen drug dealer who was snared by police after bragging about his champagne lifestyle on Instagram with pictures of Lamborghinis, Rolexes and bathfuls of cash.
Levi Watson, 29, posted the string of boastful photos on the social media site – including one of him posing alongside Premier League footballer Andre Gray – while being part of a drugs ring.
He was quizzed by police about his role in the drugs gang and claimed to have no income – instead living a quiet life in Wolverhampton, West Midlands.
But officers uncovered his web of lies after discovering his Instagram page, which has more than 4,500 followers, and the host of pictures which showed off his lavish life.
He has now been jailed for seven years following a huge drugs bust by West Midlands Police.
Dealers in the ring got sentenced to more than 130 years behind bars between them.
In a series of pictures taken six weeks ago, Watson is seen enjoying a helicopter ride and posing on the bonnet of a white Ferrari.
Another picture shows him relaxing in a bubble bath surrounded by £20 notes.
Another image, featuring three watches wrapped around a Porsche Panamera gear stick, was captioned: 'Have you seen a 100k well if you haven't this what a hundred k plus look like.'
A third image, showing a gold watch surrounded by Jamaican thousand dollar bills, was captioned: 'When your sitting on over quarter of a million but you tell them it's pennies.'
Despite being jailed last Friday, Watson has been posting on his Instagram account as recently as Tuesday evening.
In one post, alongside a picture of rapper Bobby Shmurda, gloating Watson said: 'They gave me Shmurda years, I smiled at the judge when he said 7.'
He was making reference to Shmurda, from Brooklyn, USA, who last week was also sentenced to seven years in prison for conspiracy and gun possession charges.
He is also pictured with Premier League footballer Andre Gray who plays for Burnley, partying in Marbella.
The footballer is currently facing a misconduct charge relating to homophobic tweets four years ago - and was praised by drug-dealing Watson for winning the Championship player of the year last year in one post where he described him as 'family'.
As well as his Instagram exploits, Watson has also had several rap music videos made under his music name Prezi. His most popular song about drug dealing and bathing in money, entitled Hells Kitchen (Gordon Ramsay), has been watched more than 27,000 times on YouTube.
Watson, from Orslow Walk, Park Village, was jailed for his drug dealing last week, alongside 12 others. He pleaded guilty to conspiracy to supply Class A drugs.
Richard Chapman, aged 22, from Ellerton Walk, Park Village, Wolverhampton, was sentenced to five years while Adam Whiteley, 35, of Wheatsheaf Road, Oldbury, was sentenced to eight years.
The other 10 sentenced were from Birmingham and Nottingham, including ring leader Asmirald Miraka, 25, from Margaret Grove, Harborne, who was locked up for 16 years and three months.
Detective Constable Warren Moore, from West Midlands Police's Serious and Organised Crime Unit, said: 'This was a sophisticated operation involving large amounts of cocaine and heroin.
'Drugs can ruin lives and communities and these sentences should act as a strong warning that those involved in such crime will feel the full force of the law.'
West Midlands Police and Crime Commissioner David Jamieson said: 'Hopefully the memory of his cash-filled bath and pink champagne will keep him warm at night while he spends the next seven years behind bars.'