Stella Dimoko Korkus.com: Dangote Exits Noodles Business...

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Wednesday, 19 April 2017

Dangote Exits Noodles Business...

Dangote Flour Mills has exited the noodles business and sold its assets to Dufil Prima Foods, makers of Indomie noodles, saying it no longer consider it as strategic.




Dangote Flour Mills, which made the announcement on Tuesday, said in order to smoothen the transition, it had offered Dufil the use of some of its facilities on an interim basis.

The noodles business was part of the DFM, which the Dangote Group recently reacquired from Tiger Brands.

The Group Managing Director, Dangote Flour Mills, Thabo Mabo, said the divestment was part of strategies of focusing on core areas of flour and pasta production, where the company has substantial market share.

He said that with the divestment, Dangote Flour would now focus on its strengths in flour and pasta and become more profitable by improving in areas of quality, distribution and marketing.

The transaction, which became effective last Monday, according to him, is a win-win situation for Dangote Flour Mills, Dufil Prima Foods and workers of Dangote Noodles, as Dangote Flour stands to have more market presence through robust marketing.

Mabo described the sale and transfer of assets as one of the most perfect divestments, with Dufil Prima Foods taking possession and kicking off production immediately.

Under the terms of the sales agreement, Dufil Prima Foods, according to him, will continue to produce and sell noodles under the brand name, ‘Dangote Noodles’ for two years before changing the brand name.

The Chief Executive Officer, Dufil Prima Foods, Deepak Singhal, confirmed the deal and described the acquisition of Dangote Noodles as strategic as Dufil continued to seek more dominance of the noodles market.

Acquiring Dangote Noodles, he said, would help Dufil deepen and sustain its market share as well as gain a strategic advantage in terms of several range of noodles products on its stable.
He restated that Dufil was not shutting down the noodles production line but was commencing production with the brand name of Dangote Noodles immediately.


To ensure seamless transition and commencement of production, Singhal stated that most of the former staff members of Dangote Noodles would be employed by Dufil Prima Foods.

With the new development, some former employees of Dangote noodles would transit to Dufil Prima Foods, while the rest redundant workers had been adequately compensated with mouth-watering severance package for their services to the company over the years.

Singhal added that the terms of the severance package were agreed with the relevant trade unions and the affected workers were paid off immediately to enable those retained by the new owners to start on a fresh contract, while those who would not be retained would not have to wait for their benefits.

from punch



81 comments:

stunning slim shady said...

Why boo?

Yori Yori Princess Loveme Jeje said...

Hahahahaha when you are number one and you know what you are doing, competition or not you are still the head. Congrats Dupri or na what.

You guys are No 1. any other indomie now counterfiets

LOLO IDEATO said...

Indomie is King of noodles in the Nigerian market

I am king EZE said...

Wise choice!!.the taste is hideous.

ukwu dimond said...

If is not indomie it cannot be indomie.

STARRY LARRY said...

I no kuku like Dangote noodles, don't even know Who dey buy am sef





*Larry was here*

Justyswt said...

Good for them. Cos that their noodles was not selling.

Miss Ess said...

Powerful indomie.....oga face cement and sugar hustle

Ada Nwanbueze said...

Good ideal considering that the noodles is wack.

Ifeoma1010 said...

Too much english. Dangote, just say that you cannot compete with indomie noodles jare!!!

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em jay said...

Thank God.
That noodles na rubbish.

PASTOR'S DAUGHTER said...

Better coz i dont like their noodles one bit, if its not indomie it cant be indomie.





*hangs leg on the wall*

Anonymous said...

Dear sir,
Please do the same to your spaghetti. As in, hand it over to good pasta companies like Honeywell(the green wrapper). Your spaghetti is so starchy and it makes me doubt my cooking skills. Thanks.

Anonymous said...

Dear sir,
Please do the same to your spaghetti. As in, hand it over to good pasta companies like Honeywell(the green wrapper). Your spaghetti is so starchy and it makes me doubt my cooking skills. Thanks.

QUEEN AMY Loves ACCESS BANK said...

Better idea cos the noddle nothing to write home about

brown said...

God help them

piscean said...

Nothing like my indomie...Pls sir if it's not indomie,don't call it indomie.

I am the queen and the boss of this blog(CHIEF) said...

Who ever gave him this advise did well!,..
He should do the same to his spaghetti!...
Dangote noodles is the worst noodles I have seen!...
His spaghetti is gross!...I don't know if it's a combination of flour and fufu!...
Ewwww...
Indomie noodles rock!..
My favorite right now is the onion flavour 70G...

Anonymous said...

Better! Dangote is good that u finally let indomie be!

Etsako Pearl said...

Gud decision.

If it's not Indoomie Noodles or Mimee Noodles I won't Eat
Tnk u.

Anonymous said...

Who dey eat dangote noddles when indomie hungry man size dey.

James' hater said...

Good for him, dangote pasta na nightmare. I visited my sister and packed the Spaghetti give me, she bought a carton of it them. As I reach house cook am, the story no be for here,at first I thought it was fault. Cooked it the second, I called my sis to complain, she laff me tire. I had to give the remaining packs out. For Spaghetti is will always go for Golden Penny, noodles if e no be indomie I no chop

charles endy said...

One can only hope that the new investors will absorb a good part of the staff of the former coy.

JUIZILICIOUS said...

That him yeye noodles.

Shyla said...

If its not indomie,it can never be like indomie.

Mhzzbee int'l said...

Wooow,you took a good step man! The dangote noodles is rubbish and the spaghetti too, it doesn't rise when cooked.If its not indomie then its not 🍜 noodles.

Ada Nwanbueze said...

Affirmative.

Timaro said...

Finally

iyke david said...

Bad business

Blossom said...

Good business decision. Dangote noodles was awful. I hope the new company does something about the tatste so has to compete effectively with indomie.

Anonymous said...

You have not tasted supreme noddles, dangote is better.

Anonymous said...

I'm sure the dangote family doesn't eat dangote pasta and noddles.

Minnie Rexpect said...

Lol. Nice move by Dangote. The dangote noodles doesn't taste nice anyways so it won't be missed.
When you know what you've got is the best. No wonder the little girl in the indomie advert said "the taste is in the difference, the difference is in the taste" If it is not indomie noodle then it is not noodles.

Anonymous said...

A bad worker always blames his tools, just say you can't cook his brand of spaghetti very well

Esther Mgbolu said...

Abeg who buys dangote noodles?As for pasta golden penny is the bomb,you can't compare.Dangote please stick to cement and sugar

Minnie Rexpect said...

Lol. Nice move by Dangote. The dangote noodles doesn't taste nice anyways so it won't be missed.
When you know what you've got is the best. No wonder the little girl in the indomie advert said "the taste is in the difference, the difference is in the taste" If it is not indomie noodle then it is not noodles.

Anonymous said...

Damn near monopoly in the noodles market...Indomie prices will now soar since one of the major competitors is gone

Anonymous said...

Good choice. His noodles are rubbish.

Ibukunoluwa said...

I tell u

Ibukunoluwa said...

Even their spaghetti is the worst!

Ibukunoluwa said...

Way too starchy!
The day I made a mistake by buying 6 pieces,I throway four
Their pasta is shit

Mao Akuh said...

Good move

Honestly Indomie Noodles is like Peak Milk's.....Great taste anytime.

SANDY NEKY said...

You can say that again! I dont even look at the others..

Anonymous said...

Good decision,considering the fact that the taste of Dangote noodles is not nice at all(at least to me)

Ndidiamaka Ndidiamaka said...

Hahahahahahahahahahaha,really hideous

Anonymous said...

Did you mean Golden penny. I'm still grateful to my friend that introduced me to that spaghetti and their spaghetinni mhen oh my my.... dangote spaghetti is so wack

DeoFavente.. said...

Dangote spaghetti also needs to go to "Golden Penny".

Anonymous said...

Me, I like d spaghetti though. Just parboil to remove some of d starch. I luv it infact

STARRY LARRY said...

Yes o my dear, I prefer Golden Penny to Dangote




*Larry was here*

STARRY LARRY said...

Dangote is never a major competitor when it comes to noodles, Chikchik, miemie etc are more popular than Dangote




*Larry was here*

STARRY LARRY said...

Chop nuckle my dear, no know who dey buy am sef




*Larry was here*

STARRY LARRY said...

My favorite is Oriental fried noodles, indomie is the best among all noodles




*Larry was here*

Just Glamour said...

Nice decision,the noodles is tasteless and still not cheap,I don't make the mistake of buying it

STARRY LARRY said...

Anon 13:00,God bless you, my uncle bought that useless noodles, the odour is nothing to talk about and the taste is the worst ever among all the noodles I've eaten in my life. They ought to sue the company abeg. The funniest thing is, you will mistake the brand for indomie noodles




*Larry was here*

I am the queen and the boss of this blog(CHIEF) said...

There is still Tummy tummy,minimie,golden penny etc

SUNSHINE said...

Anon 13:08, she's right.
Always too sticky and starchy.

I am the queen and the boss of this blog(CHIEF) said...

I forgot to add that indomie noodles has started adding recharge cards in their carton of noodles...
The competition is now much..

I am the queen and the boss of this blog(CHIEF) said...

Gbam at honey well's pasta!.,,
The best is just golden penny!

Anonymous said...

So many years ago when indomie noodles killed so many people it was alleged that Dangote caused it so to bring out his own noodles., only God knows who truly did that back den.

Anonymous said...

U go mind d greedy aboki..na everything u wan do..thief

Fuck you said...

Yes pls..their pasta is wack

Anonymous said...

Wow at last, after all your strategic moves to move indomie out business, karma, remember when you started the rumour on how a lil boy died after eating indomie? This one pass you. All the other cement companies and sugar companies you chased out are coming for you.

ARIANNA said...

So true Ibukun.
I'm still stuck with half a carton I bought since February.
Bitter taste in the mouth

MrsB said...

Lmao! I said the same thing when I read it. Sure they eat Indomie. 😅😅😅

Anonymous said...

When the product was introduced 7 years ago. I remember saying you don't put your hand in all pies. I think it's been the worst noodles produced in Nigeria. Sorry for the new buyers. Hopefully they can turn it around by ditching it and doing their own thing.

sdk mama said...

Thank God, bcos I don't like your noodles

Anastacia Grey said...

Their spaghetti is too fat and starchy. It tastes funny too

Anonymous said...

"The noodles business was part of the DFM, which the Dangote Group recently reacquired from Tiger Brands" ...read my generation read..Dangote group owns DFM makers of indomie.

Rukky's cakes @rukky_cakes said...

I hate that bitter taste

Anonymous said...

Dfm means dangote floor mills,mister sabi read.dufil are the producers of indomie.

Chee said...

The one time I ate dangote noodles, I purged my life out... Nobody told me to stick to my indomie 😚😚

Sisi Figure 8 said...

Yes o. Golden penny spaghetti is the bomb. Bonita spaghetti is awesome too just that it's more expensive.
Dangote spaghetti sucks. It's too starchy and doesn't allow you to do creative things with it. I still can't fathom how some people prefer to cook dangote spaghetti over other nice spaghetti brands.

Anonymous said...

Ok only Allah help us

Jasmine said...

Golden penny spag is bae

Jasmine said...

Yes o, queen I saw 50naira airtime in the cartoon I bought

anonymous gangster said...

Any other noodles you mean.

Amacastel said...

Golden penny, chic chicken, tummy tummy, minimie. Are the competitors DANGOTE indomie is suicide mission abeg. Had to give away 1\2 carton I bought cos the indomie too bad.

Amacastel said...

I pray for ibeto cement & bua to pick soon cos this man has killed us builders with his monopolize cement price.

Anonymous said...

Even their sugar is not sweet

Anonymous said...

And dangote noodles really started a lot of rumors about indomie then o, or Na their PR, if e nor be indomie e nor fit be indomie

Anonymous said...

You remember the rumors

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