As WWD reports, her brand racked up invaluable earned Media Value, a marketing metric that evaluates the worth of a product in social terms and in a short period of time.
The company recorded $72.0 million in earned media value, beating out long-established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million).
The brand's 'Media value' includes the amount of money the brand's earned from free advertising from social media exposure and press, according to a description from Newsweek on Friday.
The Fenty Beauty line which debuted September 9 boasts of 40 foundation shades, a collection of cosmic lipglosses, first class brushes and many more.
The company recorded $72.0 million in earned media value, beating out long-established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million).
The brand's 'Media value' includes the amount of money the brand's earned from free advertising from social media exposure and press, according to a description from Newsweek on Friday.
The Fenty Beauty line which debuted September 9 boasts of 40 foundation shades, a collection of cosmic lipglosses, first class brushes and many more.
edited from dailymail.
So that means her own is better than kardarshians and others.
ReplyDeleteCongrats Fenty. You deserved it
#ArabMoney fall you 😎 Ri-ri baby 👌
ReplyDeleteFenty beauty took 2 years.
DeleteArab money never reach 4 months.
Lol. Check the marketing/branding figures 😎
DeleteGood for her.
ReplyDeleteY8u go Riri
ReplyDeleteWow! ..... nice one.
ReplyDeleteYeah boo show them how entrepreneurs Roll.
ReplyDeleteBv "MyNaked Picture(G wagon) "
It's RIHANNA
ReplyDeleteWhat yall expect?? Less?? Baby make the money.
Awwwwww, I want. About time i migrate from blackup.
ReplyDeleteFenty focuses on a wide range of skin shade.
ReplyDeleteOfcourse blacks support their own especially when the brand gets their different skin tone.
KyliexKim makeup range is also good and raking in money. They are all good business people building different empires.