Stella Dimoko Korkus.com: Crooner Rihanna's Fenty Beauty Line Rakes In $72m In A Month

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Tuesday, 31 October 2017

Crooner Rihanna's Fenty Beauty Line Rakes In $72m In A Month

Rihanna's Fenty Beauty line achieved a major instant success due to the quality of her product. The 29-year-old star's line of cosmetics earned her a whopping '$72 million in media value in one month after it launched. 



As WWD reports, her brand racked up invaluable earned Media Value, a marketing metric that evaluates the worth of a product in social terms and in a short period of time.
The company recorded $72.0 million in earned media value, beating out long-established labels like NYX ($51.5 million), Benefit ($48.1 million) and Urban Decay ($37.0 million).


The brand's 'Media value' includes the amount of money the brand's earned from free advertising from social media exposure and press, according to a description from Newsweek on Friday.


The Fenty Beauty line which debuted September 9 boasts of 40 foundation shades, a collection of cosmic lipglosses, first class brushes and many more.

edited from dailymail.

11 comments:

Yori Yori Princess Loveme Jeje said...

So that means her own is better than kardarshians and others.

Congrats Fenty. You deserved it

Chikito The Professional Fire for Fire a.k.a Ugegbe Chike Teflon said...

#ArabMoney fall you 😎 Ri-ri baby 👌

Gorgeous Lilian said...

Good for her.

Miss Ess said...

Y8u go Riri

Just Bella. said...

Wow! ..... nice one.

Anonymous said...

Yeah boo show them how entrepreneurs Roll.
Bv "MyNaked Picture(G wagon) "

Fab Mum said...

It's RIHANNA

What yall expect?? Less?? Baby make the money.

Olivia Silk said...

Fenty beauty took 2 years.
Arab money never reach 4 months.

Moncoeur's behbeh said...

Awwwwww, I want. About time i migrate from blackup.

Chikito The Professional Fire for Fire a.k.a Ugegbe Chike Teflon said...

Lol. Check the marketing/branding figures 😎

Iphie dearie said...

Fenty focuses on a wide range of skin shade.
Ofcourse blacks support their own especially when the brand gets their different skin tone.

KyliexKim makeup range is also good and raking in money. They are all good business people building different empires.

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