Reality Star Ifu Ennada Talks About Her Humble Beginnings To Running A Successful Multi-Million Naira Business

Beauty entrepreneur, award-winning actress, and ex Big Brother Nigeria
housemate, Ifu Ennada is The Nation Newspaper’s Flair Magazine cover star.

In this interview with the publication, Ifu gives readers a rare insight
into her humble beginnings, running a successful multi-million-naira
business, her thriving acting career, as well as her hopes and dreams for
the future.








Read excerpts below:

On the journey to establishing a thriving business

When I launched my beauty brand – beautIFU Ennada, 9 months ago it was
quite a memorable time for me. Before that experience I was just a girl
with dreams of owning a successful multi-trillion dollar business.

Although I haven’t gotten to the trillion-dollar part yet, but there’s a
multi something in my story now. I remember days that I would sit in my
dad’s house in the swamps of a slum and just visualize my dreams. That was
after I have done everything physically possible to achieve them.

There were days that I would cry and go without food after sending all I
had to my family. But no matter how hard things got, I never gave up. So
it was a very memorable day when family friends and the media gathered as
I launched my business- beautIFU Ennada.

I was inspired to go into hair care after I suffered severe hair loss and
couldn’t find any effective remedy.

After extensive research, I discovered amazing natural hair-care recipes
that became my remedy. This was about two years ago when I also returned
to natural hair. I had always hated relaxed hair because of how lifeless
it seemed on me. I finally launched my business 9 months ago after I left
Big Brother.




On her first job

My first job was a receptionist job. Although, I ended up being the
cleaner, messenger and Personal Assistant to my ex boss. I was just 17
years old at the time.

I was in school at the time, but worked to support my family and myself.
My salary was just N7,000, but I worked so hard that when I left, I was
greatly missed. My ex boss actually asked me to return with a promise to
increase my salary, but I knew my time there was done and it was time to
move on to greater things.

It was a very interesting experience. There I learnt to be versatile,
manage people way older than I was, as well as work under pressure.




On her acting career

Going down memory lane, I must say that before Big Brother I was getting
good roles. Right now things have gotten better and the experience is very
inspiring for me.

My first cinema film, “Hire a Woman” by Chinney Love Eze, is the
highest-grossing Nollywood film from January 2019 till date. I have some
films that will be released in cinemas soon, such as “Mad About You,” and
also, “The Lost Okorochi,” a film by Abba T. Makama, which I am really
excited about. I also have more unreleased film and TV projects, which you
will be seeing very soon.

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