Rapper Zlatan Ibile Criticizes Rise Of Social Media Celebrities

Rapper Zlatan Ibile has expressed frustration over the growing dominance of social‑media personalities in the entertainment space.

Speaking on the Afrobeats Podcast, he said the meaning of “celebrity” has changed because TikTokers, influencers, skit makers, and content creators now enjoy the same spotlight as musicians.

He says that the shift has affected the structure and quality of music.
“It used to be artists who were celebrities, but now TikTokers and influencers are the celebrities. That’s why you can see a skit maker drop a song and it blows up,” .
He argued that virality now overshadows artistry...